What is Virtuoso?

Virtuoso is the industry’s leading leisure travel network. This by-invitation-only organization comprises more than 6,000 elite travel advisors associated with over 300 agencies in 22 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,000 of the world’s best travel providers and premier destinations.

Independent travel agencies receive sales, marketing and technology support, specialized training and accreditation programs, as well as exclusive services and products, as a result of their membership in Virtuoso. Being a Virtuoso client means your travels will be customized to your specific desires by a foremost expert, and that you’ll be recognized as one of the most prestigious guests in the world with all the privileged access, perks and service that implies.

The network’s member agencies generate over $4.2 billion annually in travel sales, making the group the most powerful in the luxury travel segment. Our relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access.

Virtuoso is also the exclusive travel provider for World Elite® MasterCard®, offering a mix of travel benefits, rich rewards, and global acceptance to elite affluent consumers, small businesses and executives of large corporations.

Virtuoso’s history of leadership in the travel industry dates to the 1950s. That’s when Allied Travel, a research and operation center, was formed to help its independent carriage-trade member travel agencies with foreign, international and group arrangements. In 1986, Allied Travel merged with Percival Tours to form Allied Percival International (API), bringing together the very best luxury travel agents in the country.

Matthew Upchurch, a 20-year industry veteran named one of the “25 Most Influential Travel Executives” by Leisure Travel News, took the helm. With his leadership and clout, API has been able to give its travel agency members and their clients an advantage in the competitive and always changing travel marketplace. Renamed Virtuoso in 2000, the company has continually expanded its focus, truly becoming “Specialists in the Art of Travel.”

As the President of Virtuoso, Kristi Jones oversees the upscale travel agency network’s national team of executive vice presidents, who in turn manage Virtuoso’s corporate offices in Fort Worth, Seattle and New York. Based in Seattle, Jones directs the company’s consumer marketing, technology, travel agency member and preferred supplier divisions.

Virtuoso Voyager Club and Virtuoso Explorer

We offer complimentary benefits when you cruise with Virtuoso. Virtuoso Voyager Club and Virtuoso Explorer offers escorted pre- and post-cruise trips, shore excursions, land packages and special social events on more than 500 departures per year with luxury cruise lines.

Virtuoso Voyager Club

Virtuoso Voyager ClubExclusive Rewards

The best gets better – completely complimentary – when you join Virtuoso Voyager Club, Virtuoso’s premier cruise advantage program. No one delivers a better luxury cruise experience. You’ll share in the company of a dedicated onboard host, at your service, to ensure that your experience is outstanding. You’ll meet with like-minded travelers at an exclusive cocktail reception. And you’ll enjoy a privately arranged shore event or credit toward a personalized travel experience – tailored just for you. They’re all complimentary, simply for reserving your cruise through a Virtuoso travel advisor.

Virtuoso Explorer

Virtuoso ExplorerA World of Discovery

Elevate your experience, even at sea level, with our complimentary Virtuoso Explorer program, tailored for your active lifestyle. Reserve our most exciting cruises with a Virtuoso travel advisor and receive an array of added value, at no added cost. Break away for an interactive, half-day shore excursion illuminating the regional culture – with our worldwide contacts, we’re able to gain access to closed-to-the-public experiences. Or receive a special gift. And mingle with fellow Virtuoso world travelers during a private, onboard cocktail party. Best of all, Virtuoso Explorer membership is complimentary to you – our way of thanking you for choosing Virtuoso. Experience the world as an Explorer, not a tourist.



VIRTUOSO LIFEVIRTUOSO LIFE speaks to inspired travelers with a passion to explore the world at its best and to experience it in rare and unique ways. Published six times a year, VIRTUOSO LIFE covers luxury cruising, top vacation destinations, hotel and resort stays, cultural tours, spa retreats, private jet charters, and custom itineraries around the globe. Every issue of VIRTUOSO LIFE also includes Virtuoso member travel consultants’ unique perspective and guidance, serving to inspire the world’s most discerning travelers’ next great travel experience.

Here are just some of VIRTUOSO LIFE’s recent awards:
– Winner . . . Best Overall External Magazine, Clarion Awards 2007
– Winner . . . Best Travel Magazine, plus seven other awards, NATJA 2007
– Winner . . . Most Improved Magazine, Clarion Awards 2007
– Winner . . . Best Single Article – Consumer Travel, FOLIO Eddie Awards 2007
– Winner . . . Best Feature Article, WPA Maggie Awards 2007

Who gets VIRTUOSO LIFE magazine? With an ever-rising circulation of 250,000, VIRTUOSO LIFE is mailed to the homes of Virtuoso travel consultants’ top clients and to MasterCard World Elite cardholders.

Check out the latest edition


VIRTUOSO INSIGHTSNew to Virtuoso or just looking for a quick read? Pick up a copy of Virtuoso Insights for information about our exclusive offers, advice from our experienced travel advisors and a sneak peak into what’s about to become popular in the luxury travel industry.

Check out the latest edition

Best of the Best

Around the world from stays to getaways, check out the Best of the Best for 2015.

Theme Travel Catalogs

Theme Travel CatalogsEnjoy your family vacation without planning a thing. Take some time and peruse the Family Fun travel catalog to find the vacation that most appeals to you.

Check out the catalog


Raft the Ewaso Nyiro river, bike through the vineyards, or see the US Open from the very first row. With our Special-Interest Experience packages, enjoy truly unique and memorable travel you can savor long after returning home.

See the amazing offers